A children's game and a Frat boy's game. It's a Water Roulette game, developed in '04 and launched in mid '05. Featured on the Jay Leno show November 7th, 2005 and is currently available in Walmart and across the US; also in Europe including South Africa; launched in Asia August '06 and Australia Jan '07.
A joint venture with Imagaination Adelaide and Hasbro Imagination Europe.